A model of destination branding : integrating the concepts of the branding and destination image
Year of publication: |
2011
|
---|---|
Authors: | Qu, Hailin ; Kim, Lisa Hyunjung ; Im, Holly Hyunjung |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 3, p. 465-476
|
Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | USA | United States |
-
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet, (2011)
-
Cognitive image change and loyalty in destinaltion branding
Huang, Joy Zhuowei, (2010)
-
Giraldi, Angelo, (2014)
- More ...
-
A model of destination branding: Integrating the concepts of the branding and destination image
Qu, Hailin, (2011)
-
A study of perceived risk and risk reduction of purchasing air-tickets online
Kim, Lisa Hyunjung, (2009)
-
Building brand relationship quality among hotel loyalty program members
Lo, Ada S., (2017)
- More ...