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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Brand management
158
Markenführung
158
B-to-B-Marketing
63
Brand image
63
Business-to-business marketing
63
Markenimage
63
Brand
54
Markenartikel
52
Consumer behaviour
47
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47
Lieferantenmanagement
46
Supplier relationship management
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Beziehungsmarketing
40
Relationship marketing
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Social web
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Internet marketing
24
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24
Marketing management
22
Marketingmanagement
22
Branding
14
Corporate reputation
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B2B branding
9
Brand architecture
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Firm performance
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Strategic management
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Gyrd-Jones, Richard I.
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Iglesias, Oriol
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Ind, Nicholas
2
Markovic, Stefan
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Adomako, Samuel
1
Basile, Gianpaolo
1
Berthon, Pierre R.
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Christodoulides, George
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Fedorenko, Ivan
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Haahtela, Kari
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Leek, Sheena
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Liljander, Veronica
1
Mai Dong Tran
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Mingione, Michela
1
Opoku, Robert A.
1
Perin, Marcelo Gattermann
1
Rabinovich, Tamara
1
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Sarasvuo, Sonja
1
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Corporate reputation review
3
European management journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
DBA Africa management review
2
Decision
2
Economic research
2
Family business review : journal of the Family Firm Institute
2
Global business & economics review
2
International journal of business competition and growth : IJBCG
2
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
5
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
6
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
7
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
8
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
9
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
10
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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