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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Corporate reputation review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Brand management
135
Markenführung
135
B-to-B-Marketing
65
Business-to-business marketing
65
Brand image
59
Markenimage
59
Lieferantenmanagement
45
Supplier relationship management
45
Consumer behaviour
41
Konsumentenverhalten
41
Brand
36
Markenartikel
36
Beziehungsmarketing
32
Relationship marketing
32
Marketing management
18
Marketingmanagement
18
Corporate reputation
14
Brand architecture
11
Markenarchitektur
11
Social Web
11
Social web
11
B2B branding
9
Internet marketing
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Online-Marketing
9
Corporate Social Responsibility
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Corporate social responsibility
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Unternehmenserfolg
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Branding
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Emerging economies
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KMU
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SME
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Advertising effects
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Gyrd-Jones, Richard I.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Adomako, Samuel
1
Basile, Gianpaolo
1
Christodoulides, George
1
Czinkota, Michael R.
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Foroudi, Pantea
1
Haahtela, Kari
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Hussain, Shahzeb
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Kaufmann, Hans Rüdiger
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Koch, Christian H.
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Koporcic, Nikolina
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Landgraf, Polina
1
Leek, Sheena
1
Liljander, Veronica
1
Mai Dong Tran
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Melewar, T. C.
1
Mingione, Michela
1
Opoku, Robert A.
1
Perin, Marcelo Gattermann
1
Priporas, Constantinos-Vasilios
1
Qazi, Wasim
1
Qazi, Zubaida
1
Raj, Anup
1
Raza, Syed Ali
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Samudro, Andreas
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Sarasvuo, Sonja
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Sheth, Jagdish N.
1
Simões, Cláudia
1
Singh, Jaywant
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Sinha, Mona
1
Susanti, Vonny
1
Törmälä, Minna
1
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Yusef, Waleed
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Brand management in emerging markets : theories and practice
Corporate reputation review
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
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ECONIS (ZBW)
14
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1
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10
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14
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
4
Assessing the role of corporate reputation on brand satisfaction : a study of chemical industry
Susanti, Vonny
;
Samudro, Andreas
- In:
Corporate reputation review
25
(
2022
)
2
,
pp. 122-138
Persistent link: https://www.econbiz.de/10013279493
Saved in:
5
The antecedents affecting university reputation and student satisfaction : a study in higher education context
Qazi, Zubaida
;
Qazi, Wasim
;
Raza, Syed Ali
;
Yousufi, …
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013463268
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
8
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
9
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
10
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
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