//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Employer branding for competitive advantage : models and implementation strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Betriebliche Wertschöpfung"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Firmenimage
Brand management
128
Markenführung
128
B-to-B-Marketing
64
Business-to-business marketing
64
Brand image
52
Markenimage
52
Lieferantenmanagement
45
Supplier relationship management
45
Consumer behaviour
33
Konsumentenverhalten
33
Brand
31
Markenartikel
31
Beziehungsmarketing
28
Relationship marketing
28
Marketing management
17
Marketingmanagement
17
Corporate reputation
14
Social Web
12
Social web
12
Brand architecture
11
Markenarchitektur
11
B2B branding
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Firm performance
8
Unternehmenserfolg
8
Branding
7
China
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Brand equity
6
Business network
6
Innovation
6
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
4
Book section
4
Language
All
English
20
Author
All
Gyrd-Jones, Richard I.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Adomako, Samuel
1
Antil, Anjuman
1
Arnett, Dennis B.
1
Basile, Gianpaolo
1
Bharti, Megha
1
Chang, Yu
1
Christodoulides, George
1
Czinkota, Michael R.
1
Du, Mingfei
1
Gabrielsson, Mika
1
Guenther, Miriam
1
Guenther, Peter
1
Gupta, Shaphali
1
Haahtela, Kari
1
He, Jiaxun
1
Huang, Haiyang
1
Jiang, Yanxin
1
Kaufmann, Hans Rüdiger
1
Khan, Huda
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Kovalchuk, Marina
1
Kumar, Binay
1
Kumar, Pavnesh
1
Kumar, V.
1
Landgraf, Polina
1
Leek, Sheena
1
Liljander, Veronica
1
Mai Dong Tran
1
Mingione, Michela
1
Mishra, Harsh
1
Opoku, Robert A.
1
Perin, Marcelo Gattermann
1
Raj, Anup
1
Rollins, Minna
1
Sarasvuo, Sonja
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Employer branding for competitive advantage : models and implementation strategies
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
45
Journal of business research : JBR
32
The journal of product & brand management
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
SpringerLink / Bücher
12
Corporate reputation review : an international journal
10
Journal of retailing and consumer services
10
European journal of marketing : EJM
9
Journal of strategic marketing
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Asia Pacific journal of marketing and logistics
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of retail & distribution management
5
Qualitative market research : an international journal
5
Corporate social responsibility and environmental management
4
Journal of marketing
4
Journal of marketing management : MM
4
Management decision : MD
4
Marketing theory
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
European management journal
3
European retail research
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
5
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
6
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
Saved in:
7
Employer branding and social media : the case of world's best employers
Bharti, Megha
;
Antil, Anjuman
- In:
Employer branding for competitive advantage : models …
,
(pp. 69-87)
.
2021
Persistent link: https://www.econbiz.de/10012545623
Saved in:
8
Corporate social responsibility to corporate environment ready : a paradigm shift to organizational branding
Veer, Chandan
;
Kumar, Pavnesh
- In:
Employer branding for competitive advantage : models …
,
(pp. 89-102)
.
2021
Persistent link: https://www.econbiz.de/10012545624
Saved in:
9
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
10
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->