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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Employer branding for competitive advantage : models and implementation strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Branding"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Branding
Firmenimage
Brand management
128
Markenführung
128
B-to-B-Marketing
64
Business-to-business marketing
64
Brand image
52
Markenimage
52
Lieferantenmanagement
45
Supplier relationship management
45
Consumer behaviour
33
Konsumentenverhalten
33
Brand
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Markenartikel
31
Beziehungsmarketing
28
Relationship marketing
28
Marketing management
17
Marketingmanagement
17
Corporate reputation
14
Social Web
12
Social web
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Brand architecture
11
Markenarchitektur
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B2B branding
9
Corporate Social Responsibility
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Corporate social responsibility
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Internet marketing
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Online-Marketing
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Firm performance
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Unternehmenserfolg
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China
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Emerging economies
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KMU
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SME
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Schwellenländer
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Betriebliche Wertschöpfung
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Gyrd-Jones, Richard I.
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Iglesias, Oriol
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Ind, Nicholas
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Markovic, Stefan
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Adeola, Ogechi
1
Adomako, Samuel
1
Anaza, Nwamaka A.
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Antil, Anjuman
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Basile, Gianpaolo
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Bharti, Megha
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Christodoulides, George
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Chung, Henry F. L.
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1
Czinkota, Michael R.
1
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1
Haahtela, Kari
1
Henseler, Jörg
1
Kaufmann, Hans Rüdiger
1
Kemp, Elyria
1
Kingshott, Russel P. J.
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Kovalchuk, Marina
1
Kuhn, Marc
1
Kumar, Pavnesh
1
Kumar, V.
1
Landgraf, Polina
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Leek, Sheena
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Liljander, Veronica
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Mai Dong Tran
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Mingione, Michela
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Mishra, Harsh
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Opoku, Robert A.
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Osakwe, Christian Nedu
1
Patel, Chirag
1
Perin, Marcelo Gattermann
1
Raj, Anup
1
Rollins, Minna
1
Sarasvuo, Sonja
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Brand management in emerging markets : theories and practice
Employer branding for competitive advantage : models and implementation strategies
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
58
The journal of brand management : an international journal
54
The journal of product & brand management
28
European journal of marketing : EJM
22
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
11
Qualitative market research : an international journal
11
Corporate reputation review : an international journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing intelligence & planning
10
SpringerLink / Bücher
10
Business horizons
9
Journal of business strategy
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
European journal of marketing
8
International studies of management and organization
8
The marketing review
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Marketing letters : a journal of research in marketing
7
International journal of hospitality management
6
Journal of business ethics : JOBE
6
Journal of fashion marketing and management
6
Journal of the Academy of Marketing Science
6
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
AMS review : official publication of the Academy of Marketing Science
5
Asia Pacific journal of marketing and logistics
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
Journal of marketing management : MM
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Business history
4
Corporate social responsibility and environmental management
4
European management journal
4
Journal of marketing
4
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ECONIS (ZBW)
21
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21
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
4
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
5
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
6
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
Saved in:
7
Employer branding and social media : the case of world's best employers
Bharti, Megha
;
Antil, Anjuman
- In:
Employer branding for competitive advantage : models …
,
(pp. 69-87)
.
2021
Persistent link: https://www.econbiz.de/10012545623
Saved in:
8
Corporate social responsibility to corporate environment ready : a paradigm shift to organizational branding
Veer, Chandan
;
Kumar, Pavnesh
- In:
Employer branding for competitive advantage : models …
,
(pp. 89-102)
.
2021
Persistent link: https://www.econbiz.de/10012545624
Saved in:
9
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
10
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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