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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Markenpolitik"
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Brand management
247
Markenführung
247
Brand image
133
Markenimage
133
Consumer behaviour
102
Konsumentenverhalten
102
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
58
Markenartikel
57
Lieferantenmanagement
47
Supplier relationship management
47
Beziehungsmarketing
45
Relationship marketing
45
Social Web
32
Social web
32
International marketing
31
Internationales Marketing
31
Marketing management
31
Marketingmanagement
31
Internet marketing
26
Online-Marketing
26
Designation of origin
24
Herkunftsbezeichnung
24
Tourism marketing
24
Tourismusmarketing
24
Destination management
22
Destinationsmanagement
22
China
16
Brand equity
15
Emerging economies
15
Schwellenländer
15
Social media
14
Brand architecture
13
Corporate Social Responsibility
13
Corporate social responsibility
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Luxury goods
13
Luxusgüter
13
Corporate reputation
12
Firmenimage
12
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162
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1
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Article
244
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230
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17
Case study
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English
247
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Christodoulides, George
8
He, Jiaxun
7
Wang, Cheng Lu
6
Pike, Steven
5
Gupta, Suraksha
4
Kumar, V.
4
Barnes, Bradley R.
3
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Melewar, T. C.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Baloglu, Seyhmus
2
Behl, Abhishek
2
Bianchi, Constanza
2
Brown, Brian P.
2
Campo, Sara
2
Dens, Nathalie
2
Dinnie, Keith
2
Gabrielsson, Mika
2
Ge, Jiaye
2
Gyrd-Jones, Richard I.
2
Gómez, Mar
2
Han, C. M.
2
Hsiao, Shih-Hui
2
Hudson, Simon
2
Iglesias, Oriol
2
Iyer, Pramod
2
Japutra, Arnold
2
Jiménez-Barreto, Jano
2
Khan, Huda
2
Lee, Jin-soo
2
Marquardt, Adam J.
2
Michaelidou, Nina
2
Mishra, Prashant
2
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Tourism management : research, policies, practice
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
247
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247
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
4
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
9
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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