//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Brand management
185
Markenführung
185
Brand image
93
Markenimage
93
Consumer behaviour
82
Konsumentenverhalten
82
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
50
Markenartikel
49
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
34
Relationship marketing
34
International marketing
31
Internationales Marketing
31
Marketing management
27
Marketingmanagement
27
Designation of origin
20
Herkunftsbezeichnung
20
Emerging economies
15
Schwellenländer
15
Social Web
15
Social web
15
China
12
Corporate reputation
12
Firmenimage
12
Internet marketing
12
Online-Marketing
12
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Markenarchitektur
11
Brand equity
10
Luxury goods
10
Luxusgüter
10
B2B branding
9
Branding
9
Einzelhandel
9
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Abosag, Ibrahim
1
Arnett, Dennis B.
1
Cao, Guangming
1
Chang, Yu
1
Davari, Arezoo
1
Ewing, Michael
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Hiroven, Saku
1
Iyer, Pramod
1
Jung, Gang Ok
1
Khan, Hina
1
Khan, Huda
1
Kim, Daekwan
1
Laukkanen, Tommi
1
Lye, Ashley
1
Merrilees, Bill
1
Mishra, Sagarika
1
Nagy, Gábor
1
Park, Hyo Hyun
1
Paswan, Audhesh
1
Pitt, Leyland F.
1
Ranjan, Piyush
1
Reijonen, Helen
1
Rundle-Thiele, Sharyn
1
Wang, Xinchun
1
Weerawardena, Jay
1
Zolfagharian, Mohammadali
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Journal of business research : JBR
9
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
4
Marketing intelligence & planning
4
The journal of product & brand management
4
The journal of business & industrial marketing
3
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
IIMB management review
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of hospitality management
2
Journal of family business strategy
2
Journal of intellectual capital
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of world business : JWB
2
NBER working paper series
2
The changing nature of doing business in transition economies
2
Tourism economics : the business and finance of tourism and recreation
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
African journal of business and economic research : AJBER
1
Akzente
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business horizons
1
Cogent business & management
1
Contemporary economics
1
Economia e politica industriale
1
Economic annals
1
Essays on interfirm and intrafirm brand combinations
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Gabler Research / Unternehmensführung und Marketing
1
Georgetown McDonough School of Business Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
4
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
7
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
8
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
9
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->