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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Corporate social responsibility"
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Search: subject_exact:"Markenpolitik"
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Corporate social responsibility
Brand management
185
Markenführung
185
Brand image
91
Markenimage
91
B-to-B-Marketing
64
Business-to-business marketing
64
Consumer behaviour
53
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47
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Social web
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Marketingmanagement
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Brand architecture
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Ind, Nicholas
2
Markovic, Stefan
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Andersen, Poul Houman
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Basile, Gianpaolo
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Bujac, Andreea I.
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Cohen, Geraldine
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Czinkota, Michael R.
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Doering, Heike
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Gupta, Shaphali
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Koenig-Lewis, Nicole
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Kumar, V.
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Perez-Vega, Rodrigo
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Raj, Anup
1
Reynolds, Laura
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Scandelius, Christina
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Sheth, Jagdish N.
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Sinha, Mona
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Corporate social responsibility and environmental management
6
Corporate communications : an international journal
5
European journal of marketing : EJM
5
Journal of business ethics : JOBE
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Asia Pacific journal of marketing and logistics
4
CSR und Brand Management : Marken nachhaltig führen
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
International studies of management and organization
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Management-Reihe Corporate Social Responsibility
4
SpringerLink / Bücher
4
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Cogent business & management
3
Economic research
3
International journal of advertising : the review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International marketing review
3
Journal of business ethics : JBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
Administrative Sciences : open access journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brands and branding
2
Brands with a conscience : how to build a successful and responsible brand
2
Business & society
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
5
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
6
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
7
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
8
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
9
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
10
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
Saved in:
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