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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Markenpolitik"
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Brand management
186
Markenführung
186
Brand image
92
Markenimage
92
B-to-B-Marketing
65
Business-to-business marketing
65
Consumer behaviour
54
Konsumentenverhalten
54
Lieferantenmanagement
47
Supplier relationship management
47
Beziehungsmarketing
40
Relationship marketing
40
Brand
37
Markenartikel
37
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28
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28
Tourism marketing
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Tourismusmarketing
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22
Marketingmanagement
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Destination management
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Brand architecture
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Hotel industry
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Corporate Social Responsibility
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Destination branding
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10
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186
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Pike, Steven
4
Casidy, Riza
3
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Baloglu, Seyhmus
2
Brown, Brian P.
2
Campo, Sara
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Gómez, Mar
2
Hsiao, Shih-Hui
2
Hudson, Simon
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jiménez-Barreto, Jano
2
Khan, Huda
2
Lee, Jin-soo
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mishra, Prashant
2
Mohan, Mayoor
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rubio Benito, Natalia
2
Saraniemi, Saila
2
Schoefer, Klaus
2
Sharma, Abhinav
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
186
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71
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
72
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
73
A generalization of the FIFA World Cup effect
Nicolau, Juan L.
;
Sharma, Abhinav
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
Saved in:
74
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
75
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
76
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
77
Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
Saved in:
78
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
79
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
80
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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