//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gupta, Suraksha"
~person:"Iyer, Pramod"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Brand image
4
Markenimage
4
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Markenartikel
2
Relationship marketing
2
Supplier relationship management
2
Artificial intelligence
1
B2B branding
1
B2B brands
1
Brand knowledge
1
Brand performance
1
Brand positioning
1
Brand value
1
Brand-reseller relationships
1
Branding 4.0
1
Brand–reseller relationships
1
Business-to-business positioning
1
Capability-based view
1
Collaborative relationships
1
Competitive strategy
1
Distribution network
1
Emerging economies
1
Firm performance
1
Inter-firm cooperation
1
Knowledge management
1
Künstliche Intelligenz
1
Lieferkette
1
Machine learning
1
Marketing management
1
Marketingmanagement
1
Middle East
1
Mittlerer Osten
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gupta, Suraksha
Iyer, Pramod
Christodoulides, George
7
Kumar, V.
4
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Khan, Huda
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mishra, Prashant
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
9
Journal of world business : JWB
2
Qualitative market research : an international journal
2
The Routledge companion to contemporary brand management
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International studies of management and organization
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
4
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
5
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->