//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gupta, Suraksha"
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Brand image
3
Markenimage
3
Brand
2
Markenartikel
2
Artificial intelligence
1
Automotive industry
1
Beziehungsmarketing
1
Brand knowledge
1
Brand value
1
Brand-reseller relationships
1
Branding 4.0
1
Brand–reseller relationships
1
Collaborative relationships
1
Consumer behaviour
1
Distribution network
1
Dyadic logistics partnership (LPS)
1
Emerging economies
1
Emerging market
1
Industrial branding
1
Innovation
1
Inter-firm cooperation
1
Internet marketing
1
Kfz-Industrie
1
Knowledge acquisition from social media
1
Knowledge management
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Lieferantenmanagement
1
Lieferkette
1
Logistics
1
Logistics provider
1
Logistics service performance (LSP)
1
Logistik
1
Logistikdienstleister
1
Machine learning
1
Malaysia
1
Market orientation
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gupta, Suraksha
Melewar, T. C.
Christodoulides, George
7
Kumar, V.
4
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Marquardt, Adam J.
2
Mishra, Prashant
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
18
European journal of marketing : EJM
5
International studies of management and organization
5
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
The marketing review
4
Journal of world business : JWB
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Journal of strategic marketing
2
Routledge studies in marketing
2
The Routledge companion to contemporary brand management
2
Thunderbird international business review
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The European business journal
1
The journal of asset management
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
3
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
4
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->