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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"He, Jiaxun"
~person:"Leek, Sheena"
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Brand management
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He, Jiaxun
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal
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Bridging the gap between advertising academia and practice
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China-focused cases : selected winners of the CEIBS global case contest
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ECONIS (ZBW)
6
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1
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
2
Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun
- In:
Brand management in emerging markets : theories and practice
,
(pp. 91-103)
.
2014
Persistent link: https://www.econbiz.de/10010417744
Saved in:
3
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
4
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Saved in:
5
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
6
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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