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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firmenimage"
~subject:"Internet marketing"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Internet marketing
Brand management
124
Markenführung
124
B-to-B-Marketing
65
Business-to-business marketing
65
Brand image
52
Markenimage
52
Lieferantenmanagement
45
Supplier relationship management
45
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
29
Brand
29
Markenartikel
29
Relationship marketing
29
Marketing management
18
Marketingmanagement
18
Corporate reputation
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Social Web
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Markenarchitektur
10
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Online-Marketing
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China
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Betriebliche Wertschöpfung
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Christodoulides, George
2
Gyrd-Jones, Richard I.
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Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Adomako, Samuel
1
Bang, Nguyen
1
Basile, Gianpaolo
1
Botha, Elsamari
1
Caigny, Arno de
1
Cao, Guangming
1
Chen, Junsong
1
Coussement, Kristof
1
Czinkota, Michael R.
1
Deng, Qi
1
Haahtela, Kari
1
Hajli, Nick
1
Hoornaert, Steven
1
Ismagiliova, Elvira
1
Ji, Shaobo
1
Juntunen, Mari
1
Kao, Ta Wei
1
Kaufmann, Hans Rüdiger
1
Kietzmann, Jan
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Leek, Sheena
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Liljander, Veronica
1
Mai Dong Tran
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Meire, Matthijs
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Melewar, T. C.
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Mingione, Michela
1
Oikarinen, Eeva-Liisa
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Opoku, Robert A.
1
Perin, Marcelo Gattermann
1
Pitt, Christine S.
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Pitt, Leyland F.
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
107
The journal of brand management : an international journal
75
The journal of product & brand management
61
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
SpringerLink / Bücher
26
Marketing intelligence & planning
23
European journal of marketing : EJM
20
Business horizons
17
Journal of promotion management : JPM
17
Cogent business & management
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of marketing management : MM
16
Journal of strategic marketing
16
Journal of internet commerce
15
Journal of marketing
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Psychology & marketing
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Corporate reputation review : an international journal
11
Journal of fashion marketing and management
11
Journal of global marketing
10
Corporate communications : an international journal
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
International studies of management and organization
8
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ECONIS (ZBW)
20
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
5
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
6
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
7
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
8
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
9
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
10
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
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