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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of China marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Ambush marketing"
~subject:"China"
~subject:"Internationales Marketing"
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Ambush marketing
China
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Designation of origin
19
Herkunftsbezeichnung
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Brand image
11
Brand management
11
Markenführung
11
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11
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7
Konsumentenverhalten
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Elliott, Greg
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Grande Esteban, Ildefonso
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Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
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Lim, Chi Lo
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Lin, Xiaohua
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1
Shi, Tiebing
1
Tam, Charles Chin Chiu
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Tu, Zhiling
1
Wang, Cheng Lu
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Wang, Yingqi
1
Yang, Hongwei Chris
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Brand management in emerging markets : theories and practice
Journal of China marketing
Marketing intelligence & planning
International marketing review
21
Journal of international consumer marketing
13
Journal of global marketing
11
Journal of travel and tourism marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of business research : JBR
8
International business review : the official journal of the European International Business Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
The journal of brand management : an international journal
5
Australasian marketing journal
4
International journal of emerging markets
4
The journal of consumer marketing
4
Canadian journal of agricultural economics : CJAE
3
Frontiers of business research in China : selected publications from Chinese universities
3
Journal of euromarketing
3
Journal of retailing and consumer services
3
Journal of world trade : law, economic policy, public policy
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Asia Pacific business review
2
Business history
2
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of consumer studies
2
International journal of management and economics
2
International journal of retail & distribution management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
9
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
The influence of U.S. media and country image on Chinese high school : students' attitudes toward and intent of studying in the U.S. A.
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Journal of China marketing
6
(
2016
)
2
,
pp. 145-182
Persistent link: https://www.econbiz.de/10011848075
Saved in:
3
Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Aramendia-Muneta, Maria Elena
;
Grande Esteban, Ildefonso
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011559387
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
6
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
7
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
8
Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu
;
Elliott, Greg
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
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