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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Reihe: Marketing : MAR"
~subject:"Bibliometrie"
~subject:"Brand extension"
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Brand management in emerging markets : theories and practice
Reihe: Marketing : MAR
The journal of brand management : an international journal
30
Journal of business research : JBR
28
The journal of product & brand management
24
International journal of consumer studies
9
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
The IUP journal of brand management : IJBRM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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Australasian marketing journal
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International journal of sport management and marketing : IJSMM
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Journal of international consumer marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Research
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SpringerLink / Bücher
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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Sport management review
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The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
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Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
2
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
3
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
4
Markenerweiterungsstrategien in der Konsumgüterindustrie : empirische Untersuchung zur Bedeutung der Unternehmensmarke
Kaup, Gordon
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003746869
Saved in:
5
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
Saved in:
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