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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021"
~isPartOf:"Springer eBook Collection"
~subject:"Tourismusmarketing"
~type_genre:"Aufsatz im Buch"
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Brand research : [an outcome of the second International Conference on Brand Management]
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
Springer eBook Collection
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Handbook on place branding and marketing
2
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Interdisciplinary perspectives on business convergence, computing, and legality
1
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing places and spaces
1
Mediterranean protected areas in the era of overtourism : challenges and solutions
1
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Trends and Issues in Global Tourism 2008
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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2
Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar
;
Nafees, Lubna
- In:
Brand research : [an outcome of the second …
,
(pp. 94-112)
.
2009
Persistent link: https://www.econbiz.de/10009623340
Saved in:
3
Scotland tourism : brand Loch Ness ; an insight
Acharya, Manaswini
- In:
Brand research : [an outcome of the second …
,
(pp. 70-93)
.
2009
Persistent link: https://www.econbiz.de/10009623341
Saved in:
4
Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Brand research : [an outcome of the second …
,
(pp. 55-69)
.
2009
Persistent link: https://www.econbiz.de/10009623342
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