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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenimage"
~subject:"fashion"
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Markenimage
fashion
Fashion
10
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10
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
5
Luxusgüter
5
Brand management
4
Markenführung
4
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3
Youth
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Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Cheong, Edith
1
Dash, Satya Bhushan
1
Jain, Sheetal
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Kumar, Ravi Shekhar
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Brand research : [an outcome of the second International Conference on Brand Management]
Journal of international consumer marketing
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
12
Journal of retailing and consumer services
9
Cogent business & management
6
International journal of business and globalisation : IJBG
6
The journal of brand management : an international journal
6
International journal of consumer studies
5
Psychology & marketing
5
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Global business review
3
History of retailing and consumption
3
Journal of Islamic marketing
3
Journal of business anthropology
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Springer eBook Collection
3
Businesses
2
Economic geography
2
European journal of international management : EJIM
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
GRI-rapport
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
MPRA Paper
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Marketing Science
2
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ECONIS (ZBW)
4
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1
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
2
Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
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