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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
393
Werbewirkung
393
Consumer behaviour
222
Konsumentenverhalten
222
Advertising
186
Werbung
183
Internet marketing
86
Online-Marketing
86
Brand image
71
Markenimage
71
Brand management
70
Markenführung
70
advertising
41
Emotion
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Brand
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Markenartikel
34
Celebrity endorsement
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Celebrity-Werbung
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Marketing management
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Psychology of advertising
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USA
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Social Web
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Social web
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Television advertising
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Cognition
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Viral marketing
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Virales Marketing
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Perception
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Wahrnehmung
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English
393
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Pelsmacker, Patrick de
6
Bellman, Steven
5
Dahlén, Micael
5
Neijens, Peter C.
5
Varan, Duane
5
Bailey, Ainsworth Anthony
4
Carrillat, François A.
4
Kim, Dong Hoo
4
Muehling, Darrel D.
4
Um, Nam-Hyun
4
Wagner, Udo
4
Astous, Alain d'
3
Boerman, Sophie C.
3
Chang, Chingching
3
Dodoo, Naa Amponsah
3
Drennan, Judy
3
Eisend, Martin
3
Fullerton, Jami A.
3
Huhmann, Bruce A.
3
Jung, Jae Min
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Mishrab, Aditya Shankar
3
Phua, Joe
3
Reijmersdal, Eva A. van
3
Robinson, Jennifer A.
3
Rosengren, Sara
3
Smit, Edith G.
3
Terlutter, Ralf
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Bauer, Brittney C.
2
Belanche, Daniel
2
Bigné Alcañiz, J. Enrique
2
Black, Iain R.
2
Boeuf, Benjamin
2
Cauberghe, Veroline
2
Chan, Fong Yee
2
Choi, Yung Kyun
2
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Breaking new ground in theory and practice
European journal of marketing : EJM
Journal of marketing communications
Psychology & marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
393
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393
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
10
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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