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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Soojung"
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Kim, Soojung
Pelsmacker, Patrick de
10
Chang, Chingching
9
Eisend, Martin
9
Muehling, Darrel D.
9
Dahlén, Micael
7
Bellman, Steven
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Burton, Scot
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Neijens, Peter C.
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Varan, Duane
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Kareklas, Ioannis
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Kees, Jeremy
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Sheehan, Kim Bartel
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Smit, Edith G.
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Terlutter, Ralf
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Cauberghe, Verolien
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Puntoni, Stefano
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Reijmersdal, Eva A. van
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Russell, Cristel Antonia
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Um, Nam-Hyun
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Yoon, Hye Jin
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Ashley, Christy
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Berry, Christopher
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Boerman, Sophie C.
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Cheong, Yunjae
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Choi, Yung Kyun
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Dens, Nathalie
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Dodoo, Naa Amponsah
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Evans, Nathaniel J.
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Faber, Ronald J.
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Fullerton, Jami A.
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Haley, Eric
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Hudders, Liselot
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Jin, Hyun Seung
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Kendrick, Alice
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Kim, Dong Hoo
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Kim, Jooyoung
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Li, Hairong
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
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ECONIS (ZBW)
3
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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