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~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Gilmore, Audrey"
~person:"Neslin, Scott A."
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
14
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
4
Einzelhandel
4
Markenartikel
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Marketing management
4
Marketingmanagement
4
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Advertising
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Brand extension
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Brand love
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16
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Bulgarian
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Diamantopoulos, Adamantios
Gilmore, Audrey
Neslin, Scott A.
Nguyen, Hang T.
Warlop, Luk
10
Gijsbrechts, Els
9
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
Dwivedi, Yogesh Kumar
6
Pauwels, Koen
6
Rana, Nripendra P.
6
Clement, Michel
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Natter, Martin
5
Simintiras, Antonis C.
5
Skiera, Bernd
5
Dahlén, Micael
4
Dekimpe, Marnik G.
4
Florack, Arnd
4
Hennig-Thurau, Thorsten
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Marchand, André
4
Melnyk, Valentyna
4
Mitchell, Vincent-Wayne
4
Moon, Sangkil
4
Sharma, Piyush
4
Aspara, Jaakko
3
Bagozzi, Richard P.
3
Buil, Isabel
3
Canniford, Robin
3
Chan, Eugene Y.
3
De Chernatony, Leslie
3
Dennis, Charles
3
Drennan, Judy
3
Gedenk, Karen
3
Geuens, Maggie
3
Grappi, Silvia
3
Grinstein, Amir
3
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3
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British journal of management
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of international marketing
11
Journal of strategic marketing
5
International marketing review
4
Journal of retailing
4
British journal of management : BJM
2
International entrepreneurship and management journal
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Foundations and trends in marketing : FTMKT
1
International business review : the official journal of the European International Business Academy
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of service research : JSR
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Technology analysis & strategic management
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
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