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~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Marchand, André"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
SME
Konsumentenverhalten
8
Advertising effects
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Social Web
3
Social web
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Digitization
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Gambling
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Diamantopoulos, Adamantios
Marchand, André
Warlop, Luk
10
Gijsbrechts, Els
9
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
7
Dwivedi, Yogesh Kumar
6
Pauwels, Koen
6
Rana, Nripendra P.
6
Clement, Michel
5
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5
Moutinho, Luiz
5
Natter, Martin
5
Neslin, Scott A.
5
Simintiras, Antonis C.
5
Skiera, Bernd
5
Dahlén, Micael
4
Dekimpe, Marnik G.
4
Florack, Arnd
4
Hennig-Thurau, Thorsten
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Melnyk, Valentyna
4
Mitchell, Vincent-Wayne
4
Moon, Sangkil
4
Sharma, Piyush
4
Aspara, Jaakko
3
Bagozzi, Richard P.
3
Buil, Isabel
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Canniford, Robin
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Chan, Eugene Y.
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De Chernatony, Leslie
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3
Drennan, Judy
3
Gedenk, Karen
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3
Gilmore, Audrey
3
Grappi, Silvia
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British journal of management
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
4
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
5
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
6
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
7
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
8
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
9
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
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