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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~person:"Clement, Michel"
~person:"Diamantopoulos, Adamantios"
~person:"Neslin, Scott A."
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
17
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
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4
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18
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Clement, Michel
Diamantopoulos, Adamantios
Neslin, Scott A.
Nguyen, Hang T.
Gijsbrechts, Els
9
Verhoef, Peter C.
9
Warlop, Luk
9
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Dekimpe, Marnik G.
5
Skiera, Bernd
5
Bagozzi, Richard P.
4
Kamakura, Wagner A.
4
Keh, Hean Tat
4
Kim, Jungkeun
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Natter, Martin
4
Sattler, Henrik
4
Schmitt, Bernd
4
Septianto, Felix
4
Srinivasan, Shuba
4
Yoon, Carolyn
4
Aspara, Jaakko
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Böckenholt, Ulf
3
Chan, Eugene Y.
3
Choi, Jungsil
3
Dawes, John
3
De Angelis, Matteo
3
Doorn, Jenny van
3
Drolet, Aimee
3
Eisend, Martin
3
Evanschitzky, Heiner
3
Fitzsimons, Gavan J.
3
Gedenk, Karen
3
Geuens, Maggie
3
Gill, Tripat
3
Grinstein, Amir
3
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3
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
Journal of retailing
4
British journal of management : BJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business economics : JBE
1
Journal of global marketing
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The journal of media economics
1
The journal of product & brand management
1
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ECONIS (ZBW)
18
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10
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18
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1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
9
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
10
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
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