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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~person:"Clement, Michel"
~person:"Diamantopoulos, Adamantios"
~person:"Neslin, Scott A."
~person:"Nguyen, Hang T."
~person:"Sattler, Henrik"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
19
Brand management
9
Markenführung
9
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Advertising effects
5
Brand
5
Markenartikel
5
Werbewirkung
5
Online-Marketing
4
Advertising
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Retail trade
3
Werbung
3
Brand extension
2
Brand strategy
2
Celebrity endorsement
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Celebrity-Werbung
2
Designation of origin
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Distribution channel
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Feldforschung
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Field research
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Film industry
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Filmwirtschaft
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Herkunftsbezeichnung
2
Internet
2
Markentransfer
2
Profitability
2
Social Web
2
Social web
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Advertising effectiveness
1
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Article
20
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Article in journal
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20
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Bulgarian
German
English
Author
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Clement, Michel
Diamantopoulos, Adamantios
Neslin, Scott A.
Nguyen, Hang T.
Sattler, Henrik
Gijsbrechts, Els
9
Warlop, Luk
9
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Bleier, Alexander
2
Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
Journal of retailing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
British journal of management : BJM
2
Journal of business economics : JBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of global marketing
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The journal of media economics
1
The journal of product & brand management
1
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
9
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
10
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
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