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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
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Search: subject_exact:"Brand relationship"
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Brand image
Brand management
42
Consumer behaviour
42
Konsumentenverhalten
42
Markenführung
42
Beziehungsmarketing
41
Relationship marketing
41
Brand loyalty
38
Markentreue
38
Brand
37
Markenartikel
37
Markenimage
36
Customer satisfaction
12
Kundenzufriedenheit
12
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
brand loyalty
6
Emotion
5
Brand relationship
4
Confidence
4
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Vertrauen
4
Brand equity
3
Brand experience
3
Brand identification
3
Brand trust
3
Customer retention
3
Kundenbindung
3
Mobile Anwendung
3
Mobile application
3
Mobile communications
3
Mobilkommunikation
3
Social media
3
Viral marketing
3
Virales Marketing
3
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English
36
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Ramakrishnan, Ruchika
3
Guzman, Francisco
2
Vohra, Anupama
2
Amelia, Maria Veronica
1
Andreini, Daniela
1
Anh Tran Tram Truong
1
Bapat, Dhananjay
1
Behi, Azza Temessek
1
Beig, Faseeh Amin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bergamschi, Mara
1
Bilgihan, Anil
1
Borges, Ana Pinto
1
Brexendorf, Tim Oliver
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Fetscherin, Marc
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Giovanis, Apostolos
1
Guo, Rui
1
Hemsley-Brown, Jane
1
Hepola, Janne
1
Hintikka, Anni
1
Hsieh, Sara H.
1
Karjalouto, Heikki
1
Kaufmann, Hans Rüdiger
1
Khan, Imran
1
Khan, Mohammad Furqan
1
Kim, Pielah
1
Kingshott, Russel PJ
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Business analyst : a refereed journal of Shri Ram College of Commerce
Global business review
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
The journal of product & brand management
The journal of brand management : an international journal
20
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
36
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date (oldest first)
1
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
5
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
8
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
9
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
10
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
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