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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
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Search: subject_exact:"Brand relationship"
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Brand image
Brand loyalty
32
Markentreue
32
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
28
Markenführung
28
Brand
22
Markenartikel
22
Markenimage
19
Customer satisfaction
17
Kundenzufriedenheit
17
brand loyalty
9
Hotel industry
8
Hotellerie
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Dienstleistungsqualität
5
Service quality
5
Confidence
4
Emotion
4
Vertrauen
4
social media
4
Advertising effects
3
Brand experience
3
Brand satisfaction
3
Customer retention
3
Kundenbindung
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Brand Experience
2
Brand Loyalty
2
Brand attachment
2
Brand trust
2
Customer brand engagement
2
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Ramakrishnan, Ruchika
3
Vohra, Anupama
2
Amlus, Mohammad Harith
1
Andreini, Daniela
1
Ansari, Azarnoush
1
Bergamschi, Mara
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chan, Terri H.
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Drennan, Judy
1
Guibert, Nathalie
1
Gursimranjit Singh
1
Han, Heesup
1
Hwang, Jinsoo
1
Jaggi, Shamily
1
Jamshidi, Dariyoush
1
Jang, Soocheong
1
Joseph, Joshy
1
Ju, Yongwook
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
King, Ceridwyn
1
Kiran, Faiqa
1
Komppula, Raija
1
Konu, Henna
1
Lee, Sanghyeop
1
Lodhi, Suleman Aziz
1
Louriero, Sandra
1
Mathew, Shawn
1
Meissner, Svenja
1
Mikkonen, Titta
1
Muhammad Shahar Jusoh
1
Murphy, Jamie
1
Nguyen, Hong Ngoc
1
Nim, Dheeraj
1
Pedeliento, Giuseppe
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Preeda Srinaruewan
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Business analyst : a refereed journal of Shri Ram College of Commerce
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
23
The journal of brand management : an international journal
20
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
5
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
8
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
9
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
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