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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenidentität"
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Kundenzufriedenheit
Brand image
681
Markenimage
681
Consumer behaviour
477
Konsumentenverhalten
477
Brand management
450
Markenführung
450
Brand
239
Markenartikel
230
Beziehungsmarketing
130
Relationship marketing
130
Social Web
83
Social web
83
Tourism marketing
72
Tourismusmarketing
72
Designation of origin
65
Herkunftsbezeichnung
65
Internet marketing
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Luxury goods
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Luxusgüter
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Online-Marketing
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Destination management
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Destinationsmanagement
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Advertising effects
51
Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Brand equity
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Holiday behaviour
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Marketing management
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Marketingmanagement
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Urlaubsverhalten
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Customer satisfaction
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Fashion
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Viral marketing
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Virales Marketing
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Ramakrishnan, Ruchika
3
Balaji, M. S.
2
Japutra, Arnold
2
Molinillo, Sebastian
2
Vohra, Anupama
2
Abosag, Ibrahim
1
Abulaiti, Gulimire
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Adkins, Natalie Ross
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Ageeva, Elena
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Akarsu, Tugra Nazlil
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Alatalo, Sari
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Arnold, Todd J.
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Assaker, Guy
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Bennur, Shubhapriya
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Biran, Avital
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Bogomolova, Svetlana
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Broderick, Amanda J.
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Chao, Pei-Ju
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Chatterjee, Subimal
1
Dash, Ganesh
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Davvetas, Vasileios
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Demangeot, Catherine
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Dennis, Charles
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Desmet, Pierre
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Diamantopoulos, Adamantios
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Dieck, M. Claudia tom
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Ekinci, Yuksel
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Enkawa, Takao
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Foroudi, Pantea
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of business research : JBR
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of retailing and consumer services
27
The journal of brand management : an international journal
21
Journal of travel and tourism marketing
18
International journal of hospitality management
17
Journal of hospitality marketing & management
12
The journal of product & brand management
12
International journal of contemporary hospitality management
9
Journal of strategic marketing
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
Inventi impact: retailing & consumer services
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of the Academy of Marketing Science
4
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
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ECONIS (ZBW)
40
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
5
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
6
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
7
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
8
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
9
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
10
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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