//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business environment in India : some aspects"
~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktplatzierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
32
Product placement
32
Advertising effects
18
Werbewirkung
18
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
14
Markenführung
14
product placement
14
Brand
8
Markenartikel
8
Film industry
7
Filmwirtschaft
7
Advertising
6
Werbung
6
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
content analysis
4
Computerspiel
3
Film
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Video game
3
brand placement
3
China
2
Fernsehprogramm
2
Kino
2
Movie theatre
2
Netherlands
2
Niederlande
2
Performance measurement
2
Performance-Messung
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
31
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Chen, Huan
3
Callison, Coy
2
Chan, Fanny Fong Yee
2
McClung, Steven
2
Wang, Ye
2
Ahern, Lee
1
Baksh-Mohammed, Sufyan
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bernal, Jorge
1
Brubaker, Pamela
1
Burkhalter, Janée
1
Chae, Myung-jin
1
Cleophat, Claudine R.
1
Craig, Clay
1
Craig-Lees, Margaret
1
Dai, Tingting
1
Dardis, Frank E.
1
De Gregorio, Federico
1
De los Santos, Gilberto
1
Drennan, Judy
1
Eastin, Matthew S.
1
Flynn, Mark A.
1
Fraustino, Julia
1
Freeman, Jason
1
Holody, Kyle J.
1
Hong, Soonkwan
1
Hume, Margee
1
Kim, Eunice
1
Kim, Min Soo
1
Kim, Sojung
1
Knoll, Johannes
1
Kuhn, Kerri-Ann L.
1
Lin, En-ying
1
Liu, Fang
1
Love, Anita
1
McDonnell, John
1
Mohammed-Baksh, Sufyan
1
Narang, Tanu
1
Park, Dong-jin
1
more ...
less ...
Published in...
All
Business environment in India : some aspects
Cutting edge international research
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Breaking new ground in theory and practice
2
Business horizons
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
7
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
8
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
9
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
10
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->