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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Corporate social responsibility and environmental management"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenfamilie"
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Brand architecture
18
Markenarchitektur
18
Corporate reputation
15
Firmenimage
15
Brand management
14
Markenführung
14
Corporate Social Responsibility
10
Corporate social responsibility
10
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9
Öffentlichkeitsarbeit
9
Brand image
7
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Business ethics quarterly : the journal of the Society for Business Ethics
Business research quarterly : BRQ
Corporate communications : an international journal
Corporate social responsibility and environmental management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
13
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Marketing intelligence & planning
6
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Scandinavian journal of management
3
The marketing review
3
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of brand management : IJBRM
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
18
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
3
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
4
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
5
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Saved in:
8
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
9
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
10
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
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