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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Corporate social responsibility and environmental management"
~isPartOf:"Health marketing quarterly"
~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenfamilie"
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Brand management
Brand architecture
19
Markenarchitektur
19
Markenführung
15
Corporate reputation
14
Firmenimage
14
Corporate Social Responsibility
10
Corporate social responsibility
10
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9
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9
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Balmer, John M. T.
3
Ali, Sulaiman Muhammad
1
Amoasi, Richard
1
Bang, Nguyen
1
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1
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1
Blömbeck, Anna
1
Brunninge, Olof
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1
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1
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1
Sacco, Federica
1
Scandelius, Christina
1
Sharifah Faridah Syed Alwi
1
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
Corporate social responsibility and environmental management
Health marketing quarterly
The journal of brand management : an international journal
52
Journal of business research : JBR
19
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Qualitative market research : an international journal
2
Scandinavian journal of management
2
The IUP journal of brand management : IJBRM
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Business research quarterly : BRQ
1
Business strategy series
1
Corporate governance : the international journal for effective board performance
1
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
3
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
4
Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
Saved in:
5
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
8
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
9
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
Saved in:
10
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
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