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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~subject:"Handelsmarke"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
~type_genre:"Article in journal"
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Handelsmarke
Luxury marketing
Luxusgüter
Segmentation
Store brand
Umweltbewusstsein
United States
Fashion
38
Mode
38
Consumer behaviour
19
Konsumentenverhalten
19
Bekleidungsindustrie
17
Clothing industry
17
Brand management
14
Markenführung
14
Textile distribution
9
Textilhandel
9
Luxury goods
8
Brand image
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Fashion marketing
6
Markenimage
6
Brand
5
Business history
5
Markenartikel
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Sustainability
5
Textile industry
5
Textilindustrie
5
USA
5
Unternehmensgeschichte
5
Designation of origin
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France
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Frankreich
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Internationaler Markteintritt
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Internet marketing
4
Italien
4
Italy
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Kreislaufwirtschaft
4
Marketing management
4
Marketingmanagement
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Bhaduri, Gargi
2
Acuti, Diletta
1
Bai, Huifeng
1
Bendoni, Wendy K.
1
Carranza, Rocío
1
Cho, Jung Rim
1
Cox, Howard
1
Dahlén, Marianne
1
Diaz, Estrella
1
Fani, Virginia
1
Faraoni, Monica
1
Font, Lourdes M.
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Guercini, Simone
1
Ha-Brookshire, Jung E.
1
Hageman, Eva
1
Herstein, Ram
1
Hughes, Mine Üçok
1
Jung, Jaehee
1
Kumar, Vikas
1
Kumari, Archana
1
Lee, Jung Eun
1
Linh Nguyen Khanh Duong
1
Mazzoli, Valentina
1
McAuliffe, Eileen
1
McColl, Julie
1
Merlo, Elisabetta
1
Milanesi, Matilde
1
Moore, Christopher
1
Mowatt, Simon
1
Pehlivan, Ekin
1
Perugini, Mario
1
Shen, Dong
1
Stanforth, Nancy
1
Zollo, Lamberto
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Business history
Business strategy and the environment
International marketing review
Journal of East-West business
The journal of product & brand management
Journal of fashion marketing and management
74
Journal of business research : JBR
24
Journal of retailing and consumer services
20
Journal of global fashion marketing : JGfM
18
International journal of retail & distribution management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
6
Psychology & marketing
6
Cogent business & management
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Central European business review : CEBR
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of retail and distribution management
3
Marketing i menedžment innovacij : m&mi
3
Transportation research / E : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
International journal of electronic marketing and retailing : IJEMR
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of risk and financial management : JRFM
2
Management decision
2
Managing service quality : MSQ ; an international journal
2
Market : review for marketing theory and practice
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Strategic change
2
The IUP journal of brand management : IJBRM
2
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ECONIS (ZBW)
15
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1
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10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Do fast
fashion
sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
2
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Solving the luxury
fashion
and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
4
"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Fani, Virginia
;
Mazzoli, Valentina
;
Acuti, Diletta
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3344-3358
Persistent link: https://www.econbiz.de/10014369786
Saved in:
5
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
6
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
7
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
8
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
9
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
10
Extreme luxury
fashion
: business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
1
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