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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Luxusgüter"
~subject:"Narrative method"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Brand
Luxusgüter
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Store brand
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Fashion
34
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34
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16
Clothing industry
16
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16
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13
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13
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7
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Business history
Business strategy and the environment
Journal of East-West business
The journal of product & brand management
Journal of fashion marketing and management
86
Journal of business research : JBR
25
Journal of retailing and consumer services
25
Journal of global fashion marketing : JGfM
21
International journal of retail & distribution management
11
The journal of brand management : an international journal
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Sustainable Luxury : An International Perspective
7
Cogent business & management
6
Journal of international consumer marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
Springer eBook Collection
5
International journal of consumer studies
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Central European business review : CEBR
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Marketing i menedžment innovacij : m&mi
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
The international review of retail, distribution and consumer research
3
Transportation research / E : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Asian Academy of Management journal : AAMJ
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Business Analytics
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
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ECONIS (ZBW)
16
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1
Do fast
fashion
sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
2
Solving the luxury
fashion
and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
5
"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Fani, Virginia
;
Mazzoli, Valentina
;
Acuti, Diletta
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3344-3358
Persistent link: https://www.econbiz.de/10014369786
Saved in:
6
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
7
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
8
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
9
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
10
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
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