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~isPartOf:"Business horizons"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~isPartOf:"Service business"
~subject:"Kundenwert"
~subject:"Markenimage"
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Search: subject_exact:"Customer value"
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Kundenwert
Markenimage
Customer value
58
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
19
Konsumentenverhalten
19
Betriebliche Wertschöpfung
14
Value creation
14
Customer integration
9
Kundenintegration
9
Marketing management
9
Marketingmanagement
9
Customer satisfaction
7
Kundenzufriedenheit
7
Portfolio selection
7
Portfolio-Management
7
B-to-B-Marketing
6
Business-to-business marketing
6
Viral marketing
6
Virales Marketing
6
customer lifetime value
6
Market segmentation
5
Marketing theory
5
Marketingtheorie
5
Marktsegmentierung
5
Brand management
4
Dienstleistungsqualität
4
Lieferantenmanagement
4
Markenführung
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Service quality
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Social Web
4
Social web
4
Supplier relationship management
4
USA
4
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4
Value co-creation
4
Brand image
3
Customer participation
3
Shareholder Value
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Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
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Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Andrews, Lynda
2
Billett, Matthew T.
2
Haenlein, Michael
2
Le Nguyen Hau
2
Leone, Robert P.
2
Neslin, Scott A.
2
Petersen, J. Andrew
2
Selnes, Fred
2
Wiesel, Thorsten
2
Anker, Thomas Boysen
1
Bakker, Tom
1
Ballings, Michel
1
Bermes, Manuel
1
Bouchet, Patrick
1
Broekhuizen, Thijs L. J.
1
Bruni-Bossio, Vince
1
Campbell, Colin L.
1
Castañeda, J. Alberto
1
Chang, Chun-Wei
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Ja-Shen
1
Cheng, Vincent
1
Cova, Bernard
1
Dalsace, Frédéric
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Drennan, Judy
1
Eggert, Andreas
1
Ekinci, Yeliz
1
Evanschitzky, Heiner
1
Fader, Peter
1
Ferguson, Sarah Lord
1
Ford, Robert C.
1
Fornell, Claes
1
Françoise, Simon
1
Frías Jamilena, Dolores María
1
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Business horizons
European journal of marketing : EJM
Journal of marketing
Service business
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
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ECONIS (ZBW)
58
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
3
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
7
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
10
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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