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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Marketing management"
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New product development
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Business horizons
European journal of marketing : EJM
The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of international marketing
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
3
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
4
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
5
Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.
;
Steckel, Joel H.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
Saved in:
6
High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
Saved in:
7
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
8
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Saved in:
9
The joint effect of project-level exploratory and exploitative learning in new product development
Chu, Chih-peng
;
Li, Ci-rong
;
Lin, Chen-ju
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 531-550
Persistent link: https://www.econbiz.de/10009010626
Saved in:
10
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
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