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~isPartOf:"Business horizons"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand architecture"
~subject:"Branding"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Brand architecture
Branding
Einzelhandel
Brand
97
Markenartikel
97
Brand management
80
Markenführung
80
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
54
Markenimage
54
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
14
Marketingmanagement
14
Brand equity
10
Brand loyalty
9
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Handelsmarke
6
Markentreue
6
Store brand
6
USA
6
United States
6
Brands
5
Innovation
5
Markenarchitektur
5
Retail trade
5
Strategic management
5
Strategisches Management
5
Advertising effects
4
Brand identity
4
Brand names
4
Cognition
4
Immaterialgüterrechte
4
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4
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4
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Aufsatz in Zeitschrift
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19
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Roper, Stuart
2
Round, Griff
2
Brexendorf, Tim Oliver
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Brodie, Roderick J.
1
Brown, Stephen
1
Bruhn, Manfred
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ind, Nicholas
1
Jong, Koen de
1
Keller, Kevin Lane
1
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1
Melewar, T. C.
1
Mishra, Anubha
1
Motion, Judy
1
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1
Renk, Uwe
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1
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Business horizons
European journal of marketing : EJM
Journal of retailing and consumer services
46
Journal of business research : JBR
28
The journal of brand management : an international journal
24
Journal of retailing
18
The journal of product & brand management
17
European journal of operational research : EJOR
10
International journal of retail & distribution management
9
The international review of retail, distribution and consumer research
9
European journal of marketing
8
Marketing intelligence & planning
7
Transportation research / E : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail and distribution management
5
Qualitative market research : an international journal
5
The marketing review
5
Harvard business review : HBR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Business history
3
European review of agricultural economics : ERAE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Review of marketing science
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Cogent business & management
2
Corporate reputation review
2
European journal of management and business economics : EJM&BE
2
Handelsforschung
2
International journal of Indian culture and business management
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ECONIS (ZBW)
19
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19
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1
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
2
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
8
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
9
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
10
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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