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~isPartOf:"Business horizons"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Kundenbindung"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenbindung
Beziehungsmarketing
395
Relationship marketing
395
Consumer behaviour
177
Konsumentenverhalten
177
Customer satisfaction
117
Kundenzufriedenheit
117
Dienstleistungsqualität
96
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34
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25
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25
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25
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25
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23
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22
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22
Internet marketing
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21
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Bagusat, Ariane
2
Bauer, Hans H.
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Braunstein, Christine
1
El-Manstrly, Dahlia
1
Eusterbrock, Claudia
1
Füller, Johann
1
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Glusac, Nikola
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Griese, Kai-Michael
1
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1
Hsu, Cathy H. C.
1
Jelinek, Ronald
1
Keller, Thomas
1
Kim, Wansoo
1
Lee, Louisa Yee-Sum
1
Martin, Isabel
1
Matzler, Kurt
1
Papenhoff, Heike
1
Schilhaneck, Michael
1
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Strobl, Andreas
1
Thurner, Norbert
1
Tsai, Henry
1
Vogel, Verena
1
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1
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1
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Business horizons
Gabler Edition Wissenschaft
Journal of service management
Journal of travel and tourism marketing
SpringerLink / Bücher
47
Journal of retailing and consumer services
20
Springer eBook Collection / Business and Economics
16
Journal of business research : JBR
13
Gabler Research
7
Hamburger Schriften zur Marketingforschung
6
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Schwerpunkt Marketing
5
The journal of services marketing
5
Wirtschaftswissenschaft
5
Berichte aus der Betriebswirtschaft
4
Edward Elgar E-Book Archive
4
Gabler Edition Wissenschaft / Forum Marketing
4
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
4
Journal of marketing analytics : JMA
4
Kundenmanagement & Electronic Commerce
4
Schriften zum innovativen Marketing
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Services marketing quarterly
4
Zukunft im Handel : Studien für die Praxis
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler-Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Reihe: Marketing : MAR
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ECONIS (ZBW)
21
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1
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
2
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
3
A casino-induced satisfaction of needs : scale development and its relationship with casino customer loyalty
Tsai, Henry
;
Hsu, Cathy H. C.
;
Lee, Louisa Yee-Sum
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 986-1000
Persistent link: https://www.econbiz.de/10011758768
Saved in:
4
Enhancing customer loyalty : critical switching cost factors
El-Manstrly, Dahlia
- In:
Journal of service management
27
(
2016
)
2
,
pp. 144-169
Persistent link: https://www.econbiz.de/10011564674
Saved in:
5
Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt
;
Strobl, Andreas
;
Thurner, Norbert
; …
- In:
Journal of service management
26
(
2015
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
Saved in:
6
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
7
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
8
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
Saved in:
9
Kundenbindung im beratungsintensiven Einzelhandel : eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität
Martin, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801746
Saved in:
10
Zielorientiertes Management von Fußballunternehmen : Konzepte und Begründungen für ein erfolgreiches Marken- und Kundenbindungsmanagement
Schilhaneck, Michael
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003646657
Saved in:
1
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