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~isPartOf:"Business horizons"
~isPartOf:"Global business review"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Online-Handel"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Online-Handel
Social Web
176
Social web
176
Internet marketing
98
Online-Marketing
98
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
79
Markenführung
79
Social media
70
Beziehungsmarketing
55
Relationship marketing
55
Brand image
50
Markenimage
50
Brand
43
Viral marketing
33
Virales Marketing
33
Social network
17
Soziales Netzwerk
17
Facebook
15
Customer integration
13
Kundenintegration
13
Online retailing
13
E-commerce
12
Electronic Commerce
12
Marketing management
12
Marketingmanagement
12
Brand loyalty
10
Consumer engagement
10
Digitalisierung
10
Digitization
10
Internet
10
Emotion
9
Twitter
9
Luxury goods
8
Luxusgüter
8
Markentreue
8
Public relations
8
Öffentlichkeitsarbeit
8
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52
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Article in journal
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52
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English
52
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Wallace, Elaine
3
Esmark Jones, Carol L.
2
Guzman, Francisco
2
Kennedy, Eric
2
Stevens, Jennifer L.
2
Amelia, Maria Veronica
1
Anand, Vijeta
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Bal, Anjali S.
1
Barbarossa, Camilla
1
Baudry, Damien
1
Bedi, Sarbjit Singh
1
Beig, Faseeh Amin
1
Bendoni, Wendy K.
1
Bhat, Savita
1
Bhattacharya, Subhajit
1
Billore, Aditya
1
Botha, Elsamari
1
Breazeale, Michael
1
Breazeale, Mike
1
Brito, Eliane P. Z.
1
Brunner, Christian Boris
1
Buil, Isabel
1
Cai, Jian
1
Chakraborty, Uttam
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Tom
1
Cicek, Mesut
1
Cooper, Tony
1
Cova, Bernard
1
Dass, Sumanjit
1
De Chernatony, Leslie
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dursun, Yunus
1
Dwivedi, Yogesh Kumar
1
Ferreira, João J. M.
1
Graves, Christopher
1
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Business horizons
Global business review
The journal of product & brand management
Journal of business research : JBR
70
Journal of retailing and consumer services
66
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
30
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
27
International journal of internet marketing and advertising : IJIMA
26
Electronic commerce research
23
International journal of electronic marketing and retailing : IJEMR
23
International journal of hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of internet commerce
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce research : JECR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of electronic commerce : IJEC
16
Journal of marketing
15
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Tourism management : research, policies, practice
13
Journal of strategic marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of marketing communications
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
Psychology & marketing
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of organizational computing and electronic commerce
9
Journal of promotion management : innovations in planning and applied research
9
European journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
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ECONIS (ZBW)
52
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52
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1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
7
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
8
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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