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~isPartOf:"Business horizons"
~isPartOf:"Harvard business review : HBR"
~subject:"Erfolgsfaktor"
~subject:"Markenführung"
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Erfolgsfaktor
Markenführung
USA
299
United States
289
Strategic management
255
Strategisches Management
255
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140
Leadership style
140
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131
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130
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129
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129
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116
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99
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Dev, Chekitan S.
6
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Pitt, Leyland F.
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Dixon, Matthew
2
Fernández-Aráoz, Claudio
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2
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Martin, Roger L.
2
Sashittal, Hemant Chaitanya
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Birnik, Anna-Karin
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Business horizons
Harvard business review : HBR
Journal of business research : JBR
643
SpringerLink / Bücher
577
The journal of brand management : an international journal
562
The journal of product & brand management
389
Journal of retailing and consumer services
288
Springer eBook Collection
162
Industrial marketing management : the international journal for industrial and high-tech firms
152
Gabler Edition Wissenschaft
134
European journal of marketing : EJM
130
Journal of strategic marketing
121
International journal of project management : the journal of The International Project Management Association
120
Psychology & marketing
113
International journal of hospitality management
109
Journal of marketing communications
109
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
Journal of marketing management : MM
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Research
95
The IUP journal of brand management : IJBRM
92
Springer eBook Collection / Business and Economics
89
Journal of the Academy of Marketing Science
86
Journal of marketing
84
Harvard-Business-Manager : das Wissen der Besten
83
Journal of promotion management : innovations in planning and applied research
76
Marketing letters : a journal of research in marketing
70
Cogent business & management
69
Europäische Hochschulschriften / 5
69
Journal of fashion marketing and management
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
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ECONIS (ZBW)
148
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148
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1
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
2
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
5
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
6
Leadership succession planning for today's digital transformation economy : key factors to build for competency and innovation
Jackson, Nicole C.
;
Dunn-Jensen, Linda M.
- In:
Business horizons
64
(
2021
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10012494590
Saved in:
7
Embracing diversity, equity, and inclusion (DEI) : considerations and opportunities for brand managers
Ferraro, Carla
;
Hemsley, Alicia
;
Sands, Sean
- In:
Business horizons
66
(
2023
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014333463
Saved in:
8
Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Acquisitions of divested business units : a typology and strategies for success
McGrath, Patia J.
;
O'Neill, Hugh M.
- In:
Business horizons
66
(
2023
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10014382995
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