Open branding : managing the unauthorized use of brand-related intellectual property
Karen Robson, Jeremy de Beer, Ian P. McCarthy
| Year of publication: |
2020
|
|---|---|
| Authors: | Robson, Karen ; De Beer, Jeremy ; McCarthy, Ian P. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 6, p. 773-785
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| Subject: | Brand management | Open branding | Intellectual property | IP | Creative consumers | Consumer innovation | Markenführung | Immaterialgüterrechte | Intellectual property rights | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012388376