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~isPartOf:"Business horizons"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Innovationsakzeptanz"
~subject:"Internet"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Internet
Konsumentenverhalten
Social Web
174
Social web
174
Internet marketing
73
Online-Marketing
73
Consumer behaviour
44
Social media
37
Beziehungsmarketing
33
Relationship marketing
33
social media
32
Social network
30
Soziales Netzwerk
30
E-commerce
25
Electronic Commerce
25
Viral marketing
25
Virales Marketing
25
Brand management
20
Markenführung
20
Online retailing
20
Online-Handel
20
Facebook
13
Marketing management
11
Marketingmanagement
11
Brand image
10
Confidence
10
Information technology
10
Informationstechnik
10
Markenimage
10
Vertrauen
10
Web 2.0 technologies
10
Web 2.0-Technologien
10
Digitalisierung
9
Digitization
9
Knowledge management
9
Twitter
9
Wissensmanagement
9
Knowledge transfer
8
Public relations
8
Wissenstransfer
8
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53
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53
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English
53
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Dominic, P. D. D.
2
Abed, Salma S.
1
Aggarwal, Vaneeta
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Andonova, Yana G.
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arminen, Heli
1
Aruya, Joy Agbahakhomon
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Babich, Volodymyr
1
Baharum Baharudin
1
Bal, Anjali S.
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Berthon, Pierre R.
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Black, J. Stewart
1
Borin, Norm
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Chandrakumar, T.
1
Chang, Victor
1
Chaudhry, Peggy E.
1
Chen, Steven
1
Dalakas, Vassilis
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dass, Mayukh
1
Dolatabadi, Hossein Rezaei
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
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Business horizons
International journal of business information systems : IJBIS
Journal of business research : JBR
218
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
56
Journal of marketing communications
50
Journal of internet commerce
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
46
Psychology & marketing
44
International journal of electronic marketing and retailing : IJEMR
41
Journal of electronic commerce research : JECR
40
Journal of management information systems : JMIS
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Information systems research : ISR
38
Electronic commerce research
35
Journal of marketing management : MM
35
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of technology marketing : IJTMkt
32
International journal of hospitality management
31
Journal of marketing
31
Journal of travel and tourism marketing
30
International journal of electronic commerce : IJEC
29
Tourism management : research, policies, practice
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Asia Pacific journal of marketing and logistics
27
Marketing intelligence & planning
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
53
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53
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1
The study of PGP web of trust based on social network analysis
Chang, Victor
;
Xiao, Lina
;
Nikiforova, Anastasija
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10014437147
Saved in:
2
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
3
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
4
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
5
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
6
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
7
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
8
Web 2.0 technologies adoption barriers for external contacts and participation : a case study of federal establishment of Africa
Khan, Habib Ullah
;
Aruya, Joy Agbahakhomon
;
Gill, Asif Qumer
- In:
International journal of business information systems : …
39
(
2022
)
2
,
pp. 278-297
Persistent link: https://www.econbiz.de/10013198398
Saved in:
9
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
10
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
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