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~isPartOf:"Business horizons"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Marketing management"
~subject:"Mobile Business"
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Marketing management
Mobile Business
Mobile Marketing
7
Mobile marketing
7
Consumer behaviour
6
Internet marketing
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Konsumentenverhalten
6
Mobile business
6
Mobile communications
6
Mobilkommunikation
6
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4
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4
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3
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Werbewirkung
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Marketingmanagement
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SMS advertising
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mobile marketing
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Digital marketing
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Al Khasawneh, Mohammad Hamdi
1
Berman, Barry
1
Faulds, David J.
1
Gao, Tao
1
Kaplan, Andreas M.
1
Mahdi Shadkam
1
Mangold, W. Glynn
1
Pagani, Margherita
1
Raju, P. S.
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Rohm, Andrew J.
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Shuhaiber, Ahmed
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Business horizons
International journal of business information systems : IJBIS
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of internet marketing and advertising : IJIMA
6
Handbook of research on mobile marketing management
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Electronic markets : the international journal on networked business
2
Gabler Edition Wissenschaft
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Wirtschaftswissenschaft
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Apps management and e-commerce transactions in real-time
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Ausgewählte Studien des ECC-Handel
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ECONIS (ZBW)
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1
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
2
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
3
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
5
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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