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~isPartOf:"Business horizons"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of retail and distribution management"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtuelle Umgebung"
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Internet marketing
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Virtual reality
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Business horizons
International journal of hospitality management
International journal of retail and distribution management
Journal of retailing and consumer services
12
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10
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5
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4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Young consumers : insight and ideas for responsible marketers
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African journal of science, technology, innovation and development : AJSTID
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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ECONIS (ZBW)
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1
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Butt, Asad
;
Ahmad, Hassan
;
Ali, Fayaz
;
Muzaffar, Asif
; …
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 629-652
Persistent link: https://www.econbiz.de/10014281091
Saved in:
2
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
3
Augmented reality enhanced experiences in restaurants : scale development and validation
Ali, Faizan
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013185271
Saved in:
4
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
5
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
6
Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
7
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
8
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
9
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
10
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
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