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~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Soziale Medien"
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Subject
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Communication
Customer integration
Konsumentenverhalten
Social Web
542
Social web
542
Consumer behaviour
234
Internet marketing
232
Online-Marketing
232
Social media
159
Brand management
121
Markenführung
121
Beziehungsmarketing
111
Relationship marketing
111
Viral marketing
106
Virales Marketing
106
Brand image
68
Markenimage
68
Social network
64
Soziales Netzwerk
64
Kundenintegration
51
Online retailing
47
Online-Handel
47
Brand
40
E-commerce
36
Electronic Commerce
36
Markenartikel
33
Digitalisierung
32
Digitization
32
Marketing management
30
Marketingmanagement
30
Digital platform
29
Digitale Plattform
29
Advertising effects
26
Social relations
26
Soziale Beziehungen
26
Werbewirkung
26
Public relations
25
Öffentlichkeitsarbeit
25
Betriebliche Wertschöpfung
24
Luxury goods
24
Luxusgüter
24
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Undetermined
222
Free
9
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Article
270
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Article in journal
270
Aufsatz in Zeitschrift
270
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Interview
1
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Language
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English
270
Author
All
Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Casaló, Luis V.
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Seo, Yuri
4
Black, Iain
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Lin, Zhibin
3
Oghazi, Pejvak
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Horváth, Csilla
2
Hultman, Magnus
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lim, Weng Marc
2
Liu, Hongfei
2
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Published in...
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Business horizons
Journal of business research : JBR
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
90
Technological forecasting & social change : an international journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
53
Journal of marketing communications
49
Journal of internet commerce
48
International journal of advertising : the review of marketing communications
47
Psychology & marketing
47
The journal of brand management : an international journal
46
International journal of electronic marketing and retailing : IJEMR
41
Journal of management information systems : JMIS
41
International journal of consumer studies
40
Journal of electronic commerce research : JECR
39
Information systems research : ISR
37
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
33
Tourism management : research, policies, practice
33
Journal of marketing
32
Electronic commerce research
31
International journal of electronic commerce : IJEC
31
International journal of hospitality management
31
Journal of strategic marketing
31
Journal of travel and tourism marketing
31
Asia Pacific journal of marketing and logistics
29
Marketing intelligence & planning
28
Journal of fashion marketing and management
27
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
Young consumers : insight and ideas for responsible marketers
26
Journal of advertising research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
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Source
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ECONIS (ZBW)
Showing
1
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10
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270
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
7
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
8
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
9
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
10
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
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