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~isPartOf:"Business horizons"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Customer integration"
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Customer integration
Data Mining
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Internet
Viral marketing
124
Virales Marketing
124
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80
Social web
80
Consumer behaviour
65
Konsumentenverhalten
65
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62
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34
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25
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Fossen, Beth L.
3
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Bruning, Patrick F.
2
Duan, Wenjing
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Lin, Hsin-Chen
2
Narayan, Vishal
2
Ofek, Elie
2
Proserpio, Davide
2
Swarna, Hepsi
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Albuquerque, Paulo
1
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1
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Che, Hai
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1
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Business horizons
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
81
Journal of retailing and consumer services
55
International journal of hospitality management
52
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Tourism management : research, policies, practice
36
Electronic commerce research
31
Journal of marketing communications
31
Information systems research : ISR
30
Journal of hospitality marketing & management
23
International journal of contemporary hospitality management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
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International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
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Journal of travel and tourism marketing
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Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
European journal of marketing : EJM
13
International journal of electronic commerce : IJEC
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
71
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
4
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
10
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
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