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~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Deutschland"
~subject:"Virales Marketing"
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Search: subject_exact:"Web community"
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Deutschland
Virales Marketing
Social Web
309
Social web
309
Consumer behaviour
189
Konsumentenverhalten
189
Internet marketing
137
Online-Marketing
137
Social media
91
Beziehungsmarketing
83
Relationship marketing
83
Brand management
71
Markenführung
71
Viral marketing
56
Online retailing
52
Online-Handel
52
Brand image
40
Markenimage
40
E-commerce
32
Electronic Commerce
32
Customer integration
27
Customer satisfaction
27
Kundenintegration
27
Kundenzufriedenheit
27
Brand
26
Confidence
25
Vertrauen
25
Markenartikel
23
Social network
23
Soziales Netzwerk
23
Einzelhandel
20
Retail trade
20
Advertising effects
18
Werbewirkung
18
Virtual reality
16
Virtuelle Realität
16
Digital platform
15
Digitale Plattform
15
Digitalisierung
15
Digitization
15
Emotion
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57
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Rana, Nripendra P.
3
Bruning, Patrick F.
2
Dwivedi, Yogesh Kumar
2
Lin, Hsin-Chen
2
Shankar, Amit
2
Swarna, Hepsi
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
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1
Ashaduzzaman, Md
1
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1
Baabdullah, Abdullah Mohammed
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
Breazeale, Michael
1
Burkhalter, Janée N.
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Chakraborty, Shibashish
1
Chandna, Vallari
1
Cho, Minhee
1
Chomvilailuk, Rojanasak
1
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1
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1
Cristóvão Veríssimo, José Manuel
1
Dalakas, Vassilis
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Doha, Ahmed
1
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Business horizons
Journal of retailing and consumer services
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
SpringerLink / Bücher
26
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Technological forecasting & social change : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
HMD : Praxis der Wirtschaftsinformatik
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
International journal of consumer studies
13
Journal of advertising research
13
Journal of internet commerce
13
International journal of business information systems : IJBIS
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
57
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
8
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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