//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Luxusgüter"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Luxury goods
19
Luxusgüter
19
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
7
Markenführung
7
Beziehungsmarketing
4
Brand
4
Luxury
4
Markenartikel
4
Relationship marketing
4
Social web
4
Internet marketing
3
Luxury brands
3
Online-Marketing
3
Product counterfeiting
3
Produktpiraterie
3
Consumer behavior
2
Counterfeiting
2
Customer integration
2
Economic growth
2
Emotion
2
Kundenintegration
2
Markenrecht
2
Social media marketing
2
Trademark law
2
Wirtschaftswachstum
2
Access-based consumption
1
Affective commitment
1
Age group
1
Altersgruppe
1
Anti-counterfeiting
1
Art
1
Artists
1
Arts
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand extension
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chaudhry, Peggy E.
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Jin, Seung-A Annie
1
Omkar Dastane
1
Park, Judy
1
Zha, Tao
1
more ...
less ...
Published in...
All
Business horizons
Marketing intelligence & planning
Journal of business research : JBR
21
Journal of retailing and consumer services
6
Journal of fashion marketing and management
5
The journal of product & brand management
5
The journal of brand management : an international journal
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global fashion marketing : JGfM
3
Journal of travel and tourism marketing
3
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Global marketing strategies for the promotion of luxury goods
2
International journal of hospitality management
2
Journal of business ethics : JBE
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Sustainable Luxury : An International Perspective
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Building consumer-brand relationship in luxury brand management
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Corporate governance : international journal of business in society
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Electronic commerce research
1
European journal of marketing
1
European research on management and business economics
1
Expert journal of marketing
1
Future Business Journal
1
Global business and organizational excellence : GBOE
1
Global business review
1
Global journal of business research : GJBR
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
IEEE transactions on engineering management : EM
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
3
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
4
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->