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~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social web"
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Markenführung
689
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687
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274
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Business horizons
Springer eBook Collection
The journal of brand management : an international journal
Journal of business research : JBR
104
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
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Tourism management : research, policies, practice
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Marketing intelligence & planning
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Leaders' personal
branding
and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph
(
ed.
);
Ingarao, Aurore
(
ed.
)
-
International Colloquium on Brand, Label and Product …
-
2022
market trends,
branding
of local brands, territorial impact on brand/label/product, theoretical and managerial research …
Persistent link: https://www.econbiz.de/10013167270
Saved in:
7
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Hassenstein, Katrin
;
Kirchenbauer, Alena
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Agentur und Marke; Employer-
Branding
Die Herausgeberinnen Prof. Dr. Elke Theobald ist Professorin für computergestützte Medien …
Persistent link: https://www.econbiz.de/10013327921
Saved in:
8
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
9
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
10
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
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