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~isPartOf:"Business horizons"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Information technology"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Digitale Plattform
Information technology
Konsumentenverhalten
Social Web
131
Social web
131
Internet marketing
54
Online-Marketing
54
Social media
48
Consumer behaviour
20
Beziehungsmarketing
19
Brand management
19
Markenführung
19
Relationship marketing
19
Digitalisierung
16
Digitization
16
Internet
16
E-commerce
15
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15
Viral marketing
15
Virales Marketing
15
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13
Soziales Netzwerk
13
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11
Data protection
10
Datenschutz
10
Facebook
10
Marketing management
10
Marketingmanagement
10
Informationstechnik
9
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Öffentlichkeitsarbeit
8
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7
Brand image
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Markenimage
7
Network economics
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Netzwerkökonomik
7
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7
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Chandna, Vallari
2
Andonova, Yana G.
1
Axelton, Zhuoli
1
Badran, Mona Farid
1
Bal, Anjali S.
1
Berthon, Pierre R.
1
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1
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1
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1
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1
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1
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1
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1
Dattakumar, Ambica
1
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1
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1
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1
Faulds, David J.
1
Ferguson, Sarah Lord
1
Flórez Ramos, Esmeralda
1
Gala, Kaushik
1
Graef, Inge
1
Guan, Chong
1
Ha, Seungyeon
1
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1
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1
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1
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1
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1
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Business horizons
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
237
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Technological forecasting & social change : an international journal
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Information systems research : ISR
51
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of internet commerce
46
Journal of management information systems : JMIS
44
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Tourism management : research, policies, practice
37
Cogent business & management
35
Electronic commerce research
34
International journal of electronic commerce : IJEC
33
Marketing intelligence & planning
33
Journal of marketing
32
International journal of hospitality management
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of the Academy of Marketing Science
27
Asia Pacific journal of marketing and logistics
26
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ECONIS (ZBW)
40
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1
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
2
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
3
A practical guide to SEC financial reporting and disclosures for successful regulatory crowdfunding
Axelton, Zhuoli
;
Chandna, Vallari
- In:
Business horizons
66
(
2023
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10014433614
Saved in:
4
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
5
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
6
ICT for healthy and active aging : the elderly as first and last movers
Vicente, María Rosalia
- In:
Telecommunications policy : the international journal …
46
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013204802
Saved in:
7
From AI to digital transformation : the AI readiness framework
Holmström, Jonny
- In:
Business horizons
65
(
2022
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10013207707
Saved in:
8
Digital technologies and financial inclusion in Sub-Saharan Africa
Kouladoum, Jean-Claude
;
Wirajing, Muhamadu Awal Kindzeka
; …
- In:
Telecommunications policy : the international journal …
46
(
2022
)
9
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013442764
Saved in:
9
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
10
Exploring fans' participation in digital media : transcreation of webtoons
Nam, Jinyoung
;
Jung, Yoonhyuk
- In:
Telecommunications policy : the international journal …
46
(
2022
)
10
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014226486
Saved in:
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