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~isPartOf:"Business horizons"
~source:"econis"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Social web
Social Web
90
Internet marketing
57
Online-Marketing
57
Social media
37
E-commerce
31
Electronic Commerce
31
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
22
Relationship marketing
22
Internet
21
Brand management
19
Digitalisierung
19
Digitization
19
Markenführung
19
Data security
17
Datensicherheit
17
IT crime
16
IT-Kriminalität
16
Viral marketing
15
Virales Marketing
15
Marketing management
13
Marketingmanagement
13
Internet der Dinge
12
Internet of things
12
Online retailing
12
Online-Handel
12
Cybersecurity
11
Business model
10
Digital platform
10
Digitale Plattform
10
Geschäftsmodell
10
Social network
10
Soziales Netzwerk
10
USA
10
United States
10
Internet of Things
9
Big data
8
Data Mining
8
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Article
90
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Article in journal
Case study
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
90
Conference paper
6
Konferenzbeitrag
6
Interview
1
Language
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English
90
Author
All
Pitt, Leyland F.
6
Haenlein, Michael
5
Kaplan, Andreas M.
5
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Lin, Hsin-Chen
3
Sashittal, Hemant Chaitanya
3
Schmidt, Gordon B.
3
Bizzi, Lorenzo
2
Boon, Edward
2
Chandna, Vallari
2
Guinan, Patricia J.
2
Hodis, Monica
2
Kohli, Chiranjeev
2
Mangold, W. Glynn
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Parise, Salvatore
2
Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
2
Alge, Bradley J.
1
Andonova, Yana G.
1
Axelton, Zhuoli
1
Babich, Volodymyr
1
Baker, Colin R.
1
Bal, Anjali S.
1
Balagué, Christine
1
Bennett, Nathan
1
Berman, Barry
1
Black, J. Stewart
1
Blomquist, Tomas
1
Bogers, Marcel L. A. M.
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Burkhalter, Janée N.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
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Business horizons
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of advertising : the review of marketing communications
85
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of open innovation : technology, market, and complexity
55
Corporate communications : an international journal
52
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ECONIS (ZBW)
Showing
1
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10
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90
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
3
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
4
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
5
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
6
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
7
A practical guide to SEC financial reporting and disclosures for successful regulatory crowdfunding
Axelton, Zhuoli
;
Chandna, Vallari
- In:
Business horizons
66
(
2023
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10014433614
Saved in:
8
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
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