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~isPartOf:"Business horizons"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Marketing management"
~type:"article"
~type_genre:"Conference paper"
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Beziehungsmarketing
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Online-Marketing
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Relationship marketing
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Brand
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Brand management
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Lahuerta Otero, Eva
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Business horizons
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
The international review of retail, distribution and consumer research
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
5
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Journal of marketing management : MM
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of economics and financial issues : IJEFI
2
International journal of quality and service sciences
2
Journal of retailing and consumer services
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Trade perspectives in the context of safety, security, privacy and loyalty
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AICEI proceedings
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Business process management journal
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Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Intelligent systems in accounting finance and management : international journal
1
Interdisciplinary management research XVI ; 1
1
International journal of retail & distribution management
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
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Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
2
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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