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~isPartOf:"Business horizons"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
Consumer behaviour
Marketing management
48
Marketingmanagement
48
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
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Internet marketing
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Online-Marketing
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United States
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Brand image
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Kundenwert
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Markenimage
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Absatz
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Secrecy
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Öffentlichkeitsarbeit
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Mills, Adam J.
2
Bal, Anjali S.
1
Berman, Barry
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Beverland, Michael
1
Boon, Edward
1
Brown, Terrence E.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
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Cesareo, Ludovica
1
Chan, Annie
1
Chaudhry, Peggy E.
1
Contreras Ramírez, Germán
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
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1
Eisingerich, Andreas B
1
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1
Ferraro, Carla
1
Ford, Robert C.
1
Gao, Tao
1
Geyskens, Inge
1
Gillingwater, Richard
1
Gopaoco, Hannie
1
Hanna, Richard
1
Hughes, Mine Üçok
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Izberk-Bilgin, Elif
1
Jewell, Robert D.
1
Jong, Koen de
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Keller, Kristopher Oliver
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Lindgreen, Adam
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Losada Otalora, Mauricio
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Mangold, W. Glynn
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Mavrommatis, Alexis
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McColl-Kennedy, Janet R.
1
Meng, Hua
1
Merlo, Omar
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Business horizons
Journal of business research : JBR
84
Journal of retailing and consumer services
51
The journal of brand management : an international journal
51
Journal of marketing communications
42
The journal of product & brand management
36
European journal of marketing : EJM
33
Journal of marketing
30
Journal of marketing management : MM
30
Journal of strategic marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
22
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Springer eBook Collection
19
Marketing intelligence & planning
18
Psychology & marketing
18
The journal of business & industrial marketing
18
The journal of consumer marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
15
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of wine business research : IJWBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of promotion management : innovations in planning and applied research
12
International marketing review
11
Journal of food products marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
4
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
How to create a realistic customer journey map
Rosenbaum, Mark S.
;
Losada Otalora, Mauricio
;
Contreras …
- In:
Business horizons
60
(
2017
)
1
,
pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
9
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
10
Referral marketing : harnessing the power of your customers
Berman, Barry
- In:
Business horizons
59
(
2016
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
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